Interactive E-Learning

Course curriculum

    1. Instructions

    2. Get Your 6 E-Books & Web Merchandising Workshop Kit

    3. Lesson 1 - Introduction

    1. Lesson 1 - Why E-Commerce?

    2. Lesson 2 - The Advantages of E-Commerce

    3. Lesson 3 - E-Commerce Risks and Disadvantages

    4. Lesson 4 - Why Do Customers Buy Online?

    5. Lesson 5 - Building Consumer Trust

    6. Lesson 6 - Elements of a Successful Storefront

    7. Lesson 7 - The Online Buying Process

    8. Lesson 8 - Online Storefront Solutions

    9. Lesson 9 - E-Commerce Security

    10. Lesson 10 - Accepting Payments Online

    11. Lesson 11 - How to Avoid Charge Backs and Fraud

    12. Lesson 12 - E-Commerce Quiz 1

    13. Lesson 13 - E-Commerce Categories, Sub-Categories and Products

    14. COB Certified Manager - E-Commerce Planning Templates

    15. Lesson 14 - E-Commerce and Shipping

    16. Lesson 15 - E-Commerce Store Requirements Checklist

    17. Lesson 16 - Further E-Commerce Considerations

    18. Lesson 17 - Introduction to E-Commerce Law

    19. Lesson 18 - E-Commerce Quiz 2

    20. Lesson 19 - E-Commerce Summary

    1. Lesson 20 – What is Content and Content Strategy

    2. Lesson 21 – Web 2.0 – Web 4.0

    3. Lesson 22 – Web Site Critique

    4. Lesson 23 – Web Content Planning

    5. Lesson 24 – Accessibility

    6. Lesson 25 – Content Planning Workshop

    7. Lesson 26 - Online Audience Engagement

    8. Lesson 27 – Case Study – Customer-Focused Content Strategy

    9. Lesson 28 - Content Strategy & Customer Experience Quiz

    10. Lesson 29 - Writing for the Web - The Content Pyramid

    11. Lesson 30 – The Art of Web Writing

    12. Lesson 31 - Search Engine Optimisation

    13. Lesson 32 - SEO Workshop

    14. Lesson 33 - SEO Web Writing Quiz

    15. Lesson 34 - Content and SEO Web Writing Summary

    1. Lesson 35 - Web Merchandising Know-How

    2. Lesson 36 - Web Merchandising Workshop 1

    3. Lesson 37 - Web Merchandising Workshop 2

    4. Lesson 38 - Web Merchandising Summary

    5. Lesson 39 - Web Merchandising Quiz

    1. Lesson 40 – Introduction to Digital Marketing and Branding

    2. Lesson 41 – Introduction to Search Advertising

    3. Lesson 42 – Google Adwords – Workshop 1

    4. Lesson 43 – Introduction to Banner Advertising

    5. Lesson 44 – Google Adwords – Workshop 2

    6. Lesson 45 – Affiliate Marketing

    7. Lesson 46 - Introduction to Video Advertising

    8. Lesson 47 - Linkedin Advertising Workshop

    9. Lesson 48 - Facebook Advertising Workshop

    10. Lesson 49 - Introduction to Digital Marketing & Advertising Quiz

    11. Lesson 50 - Digital Marketing and Advertising Summary

    12. Lesson 51 – Email Marketing

    13. Lesson 52 - Email Marketing Quiz

    14. Lesson 53 - Email Marketing Summary

    15. Lesson 54 – Introducing Social Media

    16. Lesson 55 – Widgets

    17. Lesson 56 - Twitter for Business

    18. Lesson 57 - Social Media Marketing Quiz

    19. Lesson 58 – Social Media Marketing Summary

    1. Lesson 59 - Course Summary and Exam Practice Exercise

    2. Planning to Take the Exam? Next Steps

About this course

  • $1,350.00
  • 64 lessons
  • 90-days access

Get course in these bundles :

  • Accelerated Digital Excellence Program

    $4,950.00

    Buy Now

  • COB Certified E-Commerce + E-Business Manager Program

    $1,695.00

    Buy Now

  • COB Certified E-Commerce Manager E-Learning Program

    $1,350.00

    Buy Now