Course Description

Subscribe to this high-impacting certification program for marketing executives.  This blended e-learning + webinar edition, is based on established classroom courses, delivered to teams at leading organisations around the globe.

  • Interactive online lessons and workshops (compatible with Tablets, Windows & Mac PCs)
  • Downloadable Secure E-Learning Versions of the Six Official COB Certified Marketing Executive Course Books
  • Your Digital Skills Authority exam administration fee*


* Fee excludes exam invigilation (sitting) fee which is payable to your chosen authorised testing centre, or the Digital Skills Authority should you wish to take our NEW Secure Live Remote Exam via Webcam.

Full Course Details

Price $2,495 incl. tax

If you are interested in subscribing to this course or have any questions,  please contact us.


Course curriculum

    1. Instructions

    2. Get Your 6 E-Books

    3. Lesson 1 - Introduction

    1. Lesson 1 – What is Content and Content Strategy

    2. Lesson 2 – Web 2.0 – Web 4.0

    3. Lesson 3 – Web Site Critique

    4. Lesson 4 – Web Content Planning

    5. Lesson 5 – Accessibility

    6. Lesson 6 – Content Planning Workshop

    7. Lesson 7 - Online Audience Engagement

    8. Lesson 8 – Case Study – Customer-Focused Content Strategy

    9. Lesson 9 - Content Strategy & Customer Experience Quiz

    10. Lesson 10 - Writing for the Web - The Content Pyramid

    11. Lesson 11 – The Art of Web Writing

    12. Lesson 12 - Search Engine Optimisation

    13. Lesson 13 - SEO Workshop

    14. Lesson 14 - SEO Web Writing Quiz

    15. Lesson 15 - Content and SEO Web Writing Summary

    1. Lesson 16 - Planning and Profiling

    2. Lesson 17 - The 4 Levels of Audience

    1. Lesson 18 – Introduction to Digital Marketing and Branding

    2. Lesson 19 – Introduction to Banner Advertising

    3. Lesson 20 - Introduction to Video Advertising

    4. Lesson 21 – Affiliate Marketing

    5. Lesson 22– New Media Evolution and Disruptive Technologies

    6. Lesson 23 - Digital Marketing and Advertising Summary

    7. Lesson 24 - Introduction to Digital Marketing & Advertising Quiz

    8. Lesson 25 – Email Marketing

    9. Lesson 26 - Email Marketing Quiz

    10. Lesson 27 - Email Marketing Summary

    11. Lesson 28 – Introduction to Social Media

    12. Lesson 29 – Widgets

    13. Lesson 30 - Twitter for Business

    14. Lesson 31 - Linkedin for Business - Live or Recorded Webinar

    15. Lesson 32 - Facebook for Business - Live or Recorded Webinar

    16. Lesson 33 - Instagram and more - Live or Recorded Webinar

    17. Lesson 34 - Social Marketing Management, Monitoring and Analysis - Live or Recorded Webinar

    18. Lesson 35 - Social Media Marketing Quiz

    19. Lesson 36 – Social Media Marketing Summary

    20. Lesson 37 - Social Media Workshop

    1. Lesson 38 - Introduction to Search Engine Advertising and Strategy

    2. Lesson 39 - Pay-Per-Click Advertising - Google 1

    3. Lesson 40 - Pay-Per-Click Advertising - Google 3

    4. Lesson 41 - Linkedin Advertising

    5. Lesson 42 - PPC Summary

    6. Lesson 43 - PPC Advertising Quiz

    1. Lesson 44 - Course Summary and Exam Practice Exercise

    2. Planning to Take the Exam? Next Steps

About this course

  • $2,495.00
  • 48 lessons

Finance Options


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