Course Description

Get a subscription to our powerful digital marketing management course. Subscribe to the 90-day blended online + live and recorded webinar version of this globally recognised e-business certification from The Certificate in Online Business™ (COB) series.

  • Access 90-days course of around 25-hours of high-impacting interactive online lessons and workshops (compatible with Tablets, Windows & Mac PCs)
  • Downloadable Secure E-Learning Versions of the Six Official COB Certified Digital Marketing Manager Course Books
  • Your Digital Skills Authority exam administration fee*

* Fee excludes exam invigilation (sitting) fee which is payable to your chosen authorized testing center, or Digital Skills Authority should you wish to take our Secure Live Remote Exam administered via Webcam.

Price $2,950 incl. tax  

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Course curriculum

    1. Instructions

    2. Get Your 6 E-Books

    3. Lesson 1 - Introduction

    1. Lesson 1 – What is Content and Content Strategy

    2. Lesson 2 – Web 2.0 – Web 4.0

    3. Lesson 3 – Web Site Critique

    4. Lesson 4 – Web Content Planning

    5. Lesson 5 – Accessibility

    6. Lesson 6 – Content Planning Workshop

    7. Lesson 7 - Online Audience Engagement

    8. Lesson 8 – Case Study – Customer-Focused Content Strategy

    9. Lesson 9 - Content Strategy & Customer Experience Quiz

    10. Lesson 10 - Writing for the Web - The Content Pyramid

    11. Lesson 11 – The Art of Web Writing

    12. Lesson 12 - Search Engine Optimisation

    13. Lesson 13 - SEO Workshop

    14. Lesson 14 - SEO Web Writing Quiz

    15. Lesson 15 - Content and SEO Web Writing Summary

    1. Lesson 16 – Introduction to Digital Marketing and Branding

    2. Lesson 17 – Introduction to Banner Advertising

    3. Lesson 18 - Introduction to Video Advertising

    4. Lesson 19 – Affiliate Marketing

    5. Lesson 20 – New Media Evolution and Disruptive Technologies

    6. Lesson 21 - Digital Marketing and Advertising Summary

    7. Lesson 22 - Introduction to Digital Marketing & Advertising Quiz

    8. Lesson 23 – Email Marketing

    9. Lesson 24 - Email Marketing Quiz

    10. Lesson 25 - Email Marketing Summary

    11. Lesson 26 – Introduction to Social Media

    12. Lesson 27 – Widgets

    13. Lesson 28 - Twitter for Business

    14. Lesson 29 - Linkedin for Business - Live or Recorded Webinar

    15. Lesson 30 - Facebook for Business - Live or Recorded Webinar

    16. Lesson 31 - Instagram and more - Live or Recorded Webinar

    17. Lesson 32 - Social Marketing Management, Monitoring and Analysis - Live or Recorded Webinar

    18. Lesson 33 - Social Media Marketing Quiz

    19. Lesson 34 – Social Media Marketing Summary

    20. Lesson 35 - Social Media Workshop

    1. Lesson 36 - Introduction to Search Engine Advertising and Strategy

    2. Lesson 37 - Pay-Per-Click Advertising - Google 1

    3. Lesson 38 - Pay-Per-Click Advertising - Google 2

    4. Lesson 39 - Linkedin Advertising

    5. Lesson 40 - PPC Summary

    6. Lesson 41 - PPC Advertising Quiz

    1. Lesson 42 - Course Summary and Exam Practice Exercise

    2. Planning to Take the Exam? Next Steps

About this course

  • $2,950.00
  • 46 lessons

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