COB Certified Digital Marketing Manager - E-Learning Edition
A Digital Skills Authority Program
Get a subscription to our powerful digital marketing management course. Subscribe to the 90-day blended online + live and recorded webinar version of this globally recognised e-business certification from The Certificate in Online Business™ (COB) series.
* Fee excludes exam invigilation (sitting) fee which is payable to your chosen authorized testing center, or Digital Skills Authority should you wish to take our Secure Live Remote Exam administered via Webcam.
Price $2,950 incl. tax
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Lesson 1 - Introduction
Lesson 1 – What is Content and Content Strategy
Lesson 2 – Web 2.0 – Web 4.0
Lesson 3 – Web Site Critique
Lesson 4 – Web Content Planning
Lesson 5 – Accessibility
Lesson 6 – Content Planning Workshop
Lesson 7 - Online Audience Engagement
Lesson 8 – Case Study – Customer-Focused Content Strategy
Lesson 9 - Content Strategy & Customer Experience Quiz
Lesson 10 - Writing for the Web - The Content Pyramid
Lesson 11 – The Art of Web Writing
Lesson 12 - Search Engine Optimisation
Lesson 13 - SEO Workshop
Lesson 14 - SEO Web Writing Quiz
Lesson 15 - Content and SEO Web Writing Summary
Lesson 16 – Introduction to Digital Marketing and Branding
Lesson 17 – Introduction to Banner Advertising
Lesson 18 - Introduction to Video Advertising
Lesson 19 – Affiliate Marketing
Lesson 20 – New Media Evolution and Disruptive Technologies
Lesson 21 - Digital Marketing and Advertising Summary
Lesson 22 - Introduction to Digital Marketing & Advertising Quiz
Lesson 23 – Email Marketing
Lesson 24 - Email Marketing Quiz
Lesson 25 - Email Marketing Summary
Lesson 26 – Introduction to Social Media
Lesson 27 – Widgets
Lesson 28 - Twitter for Business
Lesson 29 - Linkedin for Business - Live or Recorded Webinar
Lesson 30 - Facebook for Business - Live or Recorded Webinar
Lesson 31 - Instagram and more - Live or Recorded Webinar
Lesson 32 - Social Marketing Management, Monitoring and Analysis - Live or Recorded Webinar
Lesson 33 - Social Media Marketing Quiz
Lesson 34 – Social Media Marketing Summary
Lesson 35 - Social Media Workshop
Lesson 36 - Introduction to Search Engine Advertising and Strategy
Lesson 37 - Pay-Per-Click Advertising - Google 1
Lesson 38 - Pay-Per-Click Advertising - Google 2
Lesson 39 - Linkedin Advertising
Lesson 40 - PPC Summary
Lesson 41 - PPC Advertising Quiz
Lesson 42 - Course Summary and Exam Practice Exercise
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