Digital Skills Authority's Online Courses

Instructions

Get Your 6 E-Books

Lesson 1 - Introduction

Lesson 1 – What is Content and Content Strategy

Lesson 2 – Web 2.0 – Web 4.0

Lesson 3 – Web Site Critique

Lesson 4 – Web Content Planning

Lesson 5 – Accessibility

Lesson 6 – Content Planning Workshop

Lesson 7 - Online Audience Engagement

Lesson 8 – Case Study – Customer-Focused Content Strategy

Lesson 9 - Content Strategy & Customer Experience Quiz

Lesson 10 - Writing for the Web - The Content Pyramid

Lesson 11 – The Art of Web Writing

Lesson 12 - Search Engine Optimisation

Lesson 13 - SEO Workshop

Lesson 14 - SEO Web Writing Quiz

Lesson 15 - Content and SEO Web Writing Summary

Lesson 16 – Introduction to Digital Marketing and Branding

Lesson 17 – Introduction to Banner Advertising

Lesson 18 - Introduction to Video Advertising

Lesson 19 – Affiliate Marketing

Lesson 20 – New Media Evolution and Disruptive Technologies

Lesson 21 - Digital Marketing and Advertising Summary

Lesson 22 - Introduction to Digital Marketing & Advertising Quiz

Lesson 23 – Email Marketing

Lesson 24 - Email Marketing Quiz

Lesson 25 - Email Marketing Summary

Lesson 26 – Introduction to Social Media

Lesson 27 – Widgets

Lesson 28 - Twitter for Business

Lesson 29 - Linkedin for Business - Live or Recorded Webinar

Lesson 30 - Facebook for Business - Live or Recorded Webinar

Lesson 31 - Instagram and more - Live or Recorded Webinar

Lesson 32 - Social Marketing Management, Monitoring and Analysis - Live or Recorded Webinar

Lesson 33 - Social Media Marketing Quiz

Lesson 34 – Social Media Marketing Summary

Lesson 35 - Social Media Workshop

Lesson 36 - Introduction to Search Engine Advertising and Strategy

Lesson 37 - Pay-Per-Click Advertising - Google 1

Lesson 38 - Pay-Per-Click Advertising - Google 2

Lesson 39 - Linkedin Advertising

Lesson 40 - PPC Summary

Lesson 41 - PPC Advertising Quiz

Lesson 42 - Course Summary and Exam Practice Exercise

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