Course Description

Boost Your Category Sales!

Get instant access to the industry leading online Retail Category Manager’s training course. Subscribe to the 2025 e-learning blended online + live and recorded webinar version of this globally recognized certification. This program will help you develop and implement a powerful digital marketing strategy, optimize online retail category management, web merchandising practices and resources to maximize your sales. You will have access to the latest insights and tips on artificial intelligence and emerging technologies, as you study for a Certificate in Online Business™.

Includes:

  • 90-days access to around 25-hours of high-impacting interactive online lessons and workshops (compatible with Tablets, Windows and Mac PCs) 

  • Downloadable e-learning versions of the 9 official COB Certified Category Manager course books

  • Digital Skills Authority exam administration costs (excludes retakes)


Sitting the Exam 

There are two options for sitting exams. Invigilation fees apply. On completion of your course you will be eligible to book your exam sitting, either

  • Digital Skills Authority remote live online exam attendance with invigilator @ $185 or 
  • Exam attendance in person at ‘Authorized Testing Centers', bookable and payable direct to testing centers around the globe. Prices vary,  full details


Is this course for you? What are the outcomes and benefits? What will you learn? 

Download Course Brochure (PDF 7MB)
Multi-User Subscriptions

Please contact us if you are interested in subscribing to this course, or for further questions.

Price: $2,950
(including tax)


Course curriculum

    1. Instructions

    2. Get Your 9 E-Books & Categorization Workshop Kit

    3. Lesson 1 - Introduction

    1. Lesson 2 - Products for E-Commerce - What to Select and What to Reject

    1. Lesson 3 – What is Content and Content Strategy

    2. Lesson 4 – Web 2.0 – Web 4.0

    3. Lesson 5 – Web Site Critique

    4. Lesson 6 – Web Content Planning

    5. Lesson 7 – Accessibility

    6. Lesson 8 – Content Planning Workshop

    7. Lesson 9 - Online Audience Engagement

    8. Lesson 10 – Case Study – Customer-Focused Content Strategy

    9. Lesson 11 - Content Strategy & Customer Experience Quiz

    10. Lesson 12 - Writing for the Web - Struture

    11. Lesson 13 – The Art of Web Writing

    12. Lesson 14 - Search Engine Optimisation

    13. Lesson 15 - SEO Workshop

    14. Lesson 16 - SEO Web Writing Quiz

    15. Lesson 17 - Content and SEO Web Writing Summary

    1. Lesson 18 - Web Merchandising Know-How

    2. Lesson 19 - Web Merchandising Workshop 1

    3. Lesson 20 - Web Merchandising Workshop 2

    4. Lesson 21 - Web Merchandising Categories and Products Implementation & Workshop 3

    5. Lesson 22 - Web Merchandising Summary

    6. Lesson 23 - Maximising Sales with Special Offers

    7. Lesson 24 - Web Merchandising and Categorisation Quiz

    1. Lesson 25 - How to Develop and Category and Product Marketing Strategy

    1. Lesson 26 - Course Summary and Exam Practice Exercise

    2. Get Ready for Your Exam

About this course

  • $2,950.00
  • 29 lessons
  • 90-days access

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